EOFY Fashion Buys


We are celebrating the EOFY by sharing our top 5 fashion buys of the online store. We hope you all get a nice payback and we’ll see you in the new financial year!

Check out one of our fave style icons below showing us how to prepare for any weather with one outfit. Statement ripped jeans teamed with a cute crop are great for a sunny day but just incase throw on a thick knitted cardigan!

Shop Clockwise: Nobody Denim Cult Skinny Ankle Captive, Cosabella Never Say Never Cutie Thong, Viktoria and Woods Capsule Boyfriend Cardigan, Senso Quaint I Boots and Sunday Somewhere Valentine Sunglasses

em rata EOFY buys SARAFOX & Co.

Trend: Monogramming Clothes


The latest trend in the fashion industry would have to be monogramming your clothes. We’re not talking about how your mum used to iron on the sticky name labels to your clothes to avoid the sibling fight over who owns what. We are talking about taking your own name (or your partners last name, here’s looking at you Beyonce) and adding it to your shirt. Preferably to the back, similar to a footy player.

Gigi Hadid has almost cultivated the monogramming clothes trend starting with her outfit at the Much Music Video Awards in 2015 and recently again in a street style shot wearing a denim shirt and jeans. She’s also not shy of putting her boyfriend Zayn Malik’s name on her ensembles stepping out at LAX airport in a black bomber jacker with his name written in arabic. She’s also sported a cute tee shirt with the slogan “You’re not Zayn Malik” for a night out on the town.

Check out the images below and if you’re not quite ready to tag your name on your clothes check out the latest arrival from Double Trouble with their collection of jumpers and tees with cute slogans.

gigi hadid zayn malik arabic sarafox and co fashion-2015-06-gigi-hadid-name-jacket-much-music-awards-2015-main gigi hadid double denim monogrammed shirt gigi hadid double denim monogrammed shirt Gigi hadid youre not zayn malik shirt Lonely-Hearts-Club-Red-Jumper-Full

Buy The Lonely Hearts Club Jumper, $145

What is Lampshading?


So what is the latest fashion trend Lampshading and does it have anything to do with interior design? Let’s start from the beginning.

Recently Khloe Kardashian put stylist Monica Rose on the map in a tell all interview saying that most stylists turned her away when she was larger. All except Monica Rose. In usual form anything to come from a Kardashian’s mouth is to be fully investigated and much stalking later found Monica to be behind many fashion trends lately (thanks to her clients, Gigi Hadid, Kendall Jenner and the rest of the Kardashians).

One of the most recent was termed ‘Lampshading’. Basically the outfit consists of an oversized jumper and thigh high boots. Preferably Stuart Weitzman, sigh. It all started in December 2015 during NY Winter which is why come our Aussie Winter we are catching on just now.

Check out some lampshading ladies below. Will you be lampshading this winter?

PS If you want to ease into this trend try thigh high boots with a jumper dress like the Zulu and Zephyr Base Line Jumper Dress in store and online now.

Kourtney Kardashian Lampshading lampshading-the-new-celeb-style-trend-you-need-to-know-about-1580718-1449088823.640x0c Kylie Jenner Lampshading Bella Hadid Lampshading Gigi hadid lampshading SARAFOX & co

Photos Courtesy Pinterest and Getty Images

New Arrivals Bamba


New arrivals BAMBA are available in store and online now! The Australian label launched with a bang and is continuing to impress us with every collection. Branching out from swimwear, the latest pieces to arrive have been inspired by 80’s minimalist design, using silky flowing materials. Each piece is a timeless addition to the wardrobe.

Perfect for winter and over the knee boots, check out the Geisha Dress with flared sleeves or the Kimono dress contrasted with a leather jacket for night. Accessorise both outfits with the Coco Choker.

Just in time for the weekend! TGIF!

Shop BAMBA online and in-store here.

New arrivals Bamba SARAFOX & Co.

Shop Kendall Jenner’s Outfit


Kendall has to be one of the most influential fashionistas of 2016 and she even looks cute in an airport get up. Our latest Zoe Karssen drop has got you covered to shop Kendall Jenner’s outfit with the Lace up Boyfriend Tee as featured below. It’s no secret anything lace up is trending and this casual tee is so perfect for day and night.

Shop the entire Kendall Jenner outfit below instore and online now.

Shop Zoe Karssen Lace Up Boyfriend Tee
Shop Sunday Somewhere Kiteys Sunglasses
Shop Dylan Kain the Wax Snake
Shop Senso Huntley Boots
Shop Nobody Denim Cult Skinny Ankle Power Black Jeans
Shop Lionette NY Tribeca Necklace

sarafox black on black