New Arrivals Farron Swim


Our new arrivals Farron Swim have been a massive hit and are selling out fast! These bikinis are your go to classic cut, with seamless beautiful fabrics designed to have a timeless appeal. They aren’t your trend setting kinis, rather your wardrobe staple for summers to come.

The signature skinny strap detail reminds us of clean Calvin Klein-esk lines and give them a designer edge without the price tag.

Designer and Owner Ashton Smith’s grew up on an island which inspired the designs and we have to say the theme looks pretty awesome in her latest campaign.

Check out Farron Swim instore and online now. Campaign below courtesy of Farron Swim.

Farron Swim SARAFOX

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SARAFOX Silk Clara Dress


Who doesn’t want to feel comfortable all night long but still look 10/10. Silky flowing wrap dresses are key to this look because they are effortlessly chic. Emily Ratajkowski is a fan and this look goes with just about any accessories.

Luckily for you the beautiful SARAFOX Silk Clara Dress has arrived. We are obsessed with it teamed with any of our new arrivals from Dylan Kain including the cutest Thrills Silk Scarf to tie onto your bag or around your ponytail for a slightly dressed down look.

Mules have been popping up left right and centre the past month as an obvious trend for summer 2016/17 so check out the Senso Ray Suede Mule featured below.

Have an awesome weekend guys!

Sarafox silk clara dress



We are excited to announce – the SS’16 SARAFOX Collection is here! Think light-weight flowing material, loose fitting shirts and camis and must-have wrap dresses.

The beautiful Kate Dress is back in Linen and Silk, this dress is a staple and will be a perfect addition to the wardrobe for Summers to come (not to mention the perfect outfit for a Summer sunday sesh). Or, if you want the option of a top check out the Linen Kate Top.

For something a little more dressy, check out the stunning Hollie Dress available in black and khaki silk satin or print.

If you’re looking for the perfect Summer shorts the Britt shorts are back with cute lace up detail at the front and are available in black and white linen.

Our beautiful in-house model Gabs, pictured below in the silk satin Emily Top.

Shop the whole SARAFOX Collection here on in store before it sells out!



Zulu and Zephyr Zed Boyfriend Shorts


For those of you that reside in Perth I think that we can all agree that the weather is teasing us with glimpses of warmth followed but cloudy overcast skies and showers. Luckily for you, Zulu and Zephyr, Senso and some other great deliveries have us covered.

We’ve taken some inspo from Hailey Baldwin on how to tackle the current Perth weather, cue the latest Zulu and Zephyr Zed Boyfriend Shorts. These babies were best sellers last summer so the team has brought them back for a second round of glory. Plus denim shorts will never die so they are a sure fire investment.

Wear them with your fave vintage tee in the fleeting moments of sunshine and when the weather turns on you chuck on the Viktoria + Woods Knit.

Boots or sandals work with this combo, accessorise with some sunnies, statement earrings and you are set to tackle any adventure in any weather.

Have a great weekend guys!

Shop the look below online and instore.

Shop the Zulu and Zephyr Zed Boyfriend Denim Shorts
Shop the Viktoria and Woods Lexicon Knit
Shop the Sunday Somewhere Valentine Sunglasses
Shop the Natasha Schweitzer Alex Earrings
Shop the Senso Freya Sandals

Zulu and Zephyr Zed Boyfriend Shorts sarafox & co

Current Muse Jasmine Sanders


It’s safe to say that Jasmine Sanders is the up and coming model of the moment. She first appeared on the publics radar snapped by paparazzi talking selfies with the one and only Kim Kardashian on a recent vacay. How have we not encountered this blonde bombshell before that goes by the name of Golden Barbie on instagram.

So here’s 5 facts about Jasmine Sanders to get you in the know. Keep an eye on this fashionista, cause we sure will be!

  1. She is more than an insta model and is signed to The Society Model Management
  2. Jasmine played a role in the infamous Kylie Jenner “Glosses” video to promote the launch of her lip gloss line
  3. She has featured on many designer runways including Jeremy Scott and Miu Miu along with Kendall, Gigi and Bella
  4. Jasmine is 5’9″ so thats 1.75m for us Aussies
  5. Her Golden Barbie nickname came about in school when a teacher called her goldilocks on account of her curly blonde hair

Check out why we are loving Jasmine Sander’s AKA Golden Barbie’s fashion sense below. Photos courtesy @golden_barbie

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