Talking Sustainability with Peony Swim

23.03.20
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Talking sustainability with Peony swim

Answered by Becky Morton, the founder and director of Peony Swim

As always, we love your sustainable swimwear, what makes these fabrics more sustainable?

Thank you, we are so excited to see such a beautiful curation of peony pieces at Sarafox & Co.

 Every single peony swimwear piece is made from recycled and sustainable fabrics. This includes our printed fabrics, our custom textures and even our inner linings. For our printed fabrics, we use fabric made from ECONYL®, a 100% regenerated nylon made from abandoned fishing nets and nylon waste from landfills and oceans around the world. For our custom textured fabrics, we develop these in-house using GSR certified recycled fibre, such as Repreve®. These fabrics are incredibly unique and exclusive to peony. Lining makes up 50% of swimwear fabric consumption and is often overlooked. Our linings are made from recycled and sustainable content, because our commitment to sustainability runs through every layer of our ethos as well as our swimwear. These fabrics are incredibly unique and exclusive to peony.

In short, regular nylon is made from non-renewable petroleum oil which is a significant contributor to global warming. Recycled nylon differs from this because it is made by regenerating nylon goods that are already in existence, thus significantly reducing the carbon footprint of the fabric and saving the earth’s precious resources.

SUN HAT / PEONY / SARAFOX&ONE SHOULDER CROP / PEONY/ SARAFOX&CO4One Shoulder Crop & Short in Pebble

How did you transition towards sustainability and what was the most challenging aspect?

We started by introducing fabrics made from recycled content and ensuring we partnered only with SA8000 approved suppliers. This is the leading social certification standard for factories and organisations across the globe.

We then overhauled the packaging within our supply chain to be compostable and biodegradable. In terms of our fabrics, this is where we really push the boundaries of what is possible to create our own custom sustainable fabrications that are uncompromising on luxury. We refer to this process as a journey because as we progress down this path, we realise there is always more to learn, new ways to adapt and endless possibilities to evolve. We are not perfect, but we are committed to constant evolution and progress.

LAVENDER CROP / PEONY / SARAFOX&COCrop & Hi Line Pant in Lavender

Tell us about the sustainability practises within peony House?

We are in a constant state of reflection and progression. At the beginning of each collection we ask ourselves “how can we make this fabric better?” or “how can we streamline that process?” We engage in constant open conversations with our team and our suppliers as we rely on them to support us on this journey. It’s about accepting that we are not perfect and striving for constant evolution and progress.

We care about all the little things and also have some huge goals for the future. For example, all packaging within our supply chain is compostable and biodegradable but we are currently looking to take this further so it extends to essential items like our hygiene stickers and even the miniature bags that hold our removeable straps. On a macro level, we are working to become a completely sustainably produced and carbon neutral business. In order to achieve this, we are undergoing quantification which will measure our carbon footprint as a business and highlight how and where we can improve. We are all looking forward to going through this process and sharing our progress with our community.

PARFAIT STRING TRI / PEONY / SARAFOX4String Tri & String Pant in Parfait

How do you see peony evolving in the future?

Constantly and with a strong focus on sustainability. Sustainability is the future of fashion and something I am incredibly passionate about.

There are so many incredible opportunities on the horizon for peony at the moment, the hardest part of my job is deciding where to focus our energy. We are operating in a very fast paced dynamic landscape – it is such an exciting time to be in fashion!

I want to continue to connect with our customers in an authentic way, listen to them, bring them into our world and allow them to take us into theirs. In the end, fashion is less about products and more about creating genuine connections between people and their values and ideas.

PIPED CROP / PEONY / SARAFOX&COPiped Crop & Hi Line Pant in Magnolia

We love the new resortwear pieces! Tell us your favourite piece and why?

I adore our Le Spot Poolside Dress. It’s made from 100 per cent EcoVero™ so it’s super soft and easy to wear. It’s also extremely versatile. You can wear it buttoned up the whole way or unbuttoned over swimwear, depending on the occasion or your mood.

Le Spot Poolside Dress

 

Introducing Intentionally Blank To SARAFOX & Co

05.06.19

Introducing Intentionally Blank To SARAFOX & Co

We couldn’t be more excited to announce the leading footwear designer; Intentionally Blank to SARAFOX & Co. Launched in 2014, this Los Angles based label has worked relatively under the radar. However, over recent years, it has come into quick fruition and we are absolutely loving it.

Helping fill in those particular blanks in your footwear wardrobe, designer Ty McBride decided to step out on his own and curate his own line. We couldn’t be happier to have Intentionally Blank join the SARAFOX & Co, shelves. Channel your ultimate LA cool girl and shop all the new arrivals here at SARAFOX & Co. 

The Top 2019 Winter Jewellery Trends You Must Know About

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New Jewellery Trends You Must Know About For Winter

A strong jewellery game is not a new trend, but for this upcoming winter we have noticed a number of differing ways you can wear your favourite pieces. From layering fine gold necklaces, to the beloved pearls and shells, learn how you can wear all the new arrivals, just like your favourite go-to style bloggers. Here they are ladies, the top 2019 winter jewellery trends you need to know.

The 2019 Mercedes Benz Fashion Week Top Trends

27.05.19
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May has been a busy month for Fashion, from the Met Gala, followed by the most recent Mercedes Benz Fashion Week. Whether it be your favourite Australian designer, or street style, we have collated the top 5 trends from this year’s MBFWA.

The Top 5 Sale Shoes To Buy

01.05.19
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Top 5 sale shoes to buy

We are delighted to announce that SARAFOX & Co is having our most epic shoe-sale to date. From the likes of designers such as St. Agni, James Smith, Maria Farro and Department of Finery, your shoe-game is going to be stronger than the love of fans drooling over the new Game of Thrones season.

Don’t miss out and shop our 5 top shoe sale picks now at SARAFOX & Co.

How? Use the code “EPICSALE” at Checkout!