Our Story

Launching in 2013, SARAFOX & Co. sits amidst the salt air on the iconic North Beach shopping strip, Flora Terrace.

Hand-picking every piece that goes into the beach-side boutique, Fox curates a statement-making and timeless collection with eminent brands and emerging talent from local, Australian and International designers.

The team at SARAFOX & Co. aim to inspire people through clothing, showing our latest interpretation of what’s hot for the current season. Our fashion savvy clients can be kept on trend with our PRE-ORDER feature which enables them to secure cult styles before they hit in-store.

With more than 15 years of industry experience in styling, PR, buying and designing, Fox combines her knowledge of fashion and the ability to understand what clientele want to deliver a luxurious shopping experience. Emphasis is placed on the importance of client relations in-store where personalized Private Styling Services are also offered.

In-house brand – SARAFOX Essentials – was created from a love of raw beauty and an apprecaiation of high-end quality and cut. A range of lifestyle ‘must-haves’ that are needed but not always easy to find.  After endlessly searching for the perfect pair of jewelled sandals for her Bali wedding in 2011 with no luck, Fox decided to design them herself.  Then after several sunsets, countless cocktails and far too many suntans, the floodgates were opened and the collection of seasonal Essentials was born.

 

STORE OPENING HOURS

Monday – Wednesday: 9:30am – 5:30pm

Thursday: 9:30am – 7:00pm

Friday: 9:30am – 5:30pm

Saturday: 9:30am – 5:00pm

Sunday: 11:00am – 3:00pm