Our Story


Launching in 2013, SARAFOX & Co. sits amidst the salt air on the iconic North Beach shopping strip, Flora Terrace.

Our second store, opened in Applecross Village mid-2018.

Hand-picking each piece, Fox curates a statement-making and timeless collection with eminent brands and emerging talent from local, Australian and International labels.

The team at SARAFOX & Co. aim to inspire people through clothing, showing our latest interpretation of what’s hot for the current season.

With more than 15 years of industry experience in styling, PR, buying and designing, Fox combines her knowledge of fashion and the ability to understand what clientele want to deliver a luxurious shopping experience.

In-house brand – SARA FOX The Line – was created from a love of raw beauty and an apprecaiation of high-end quality and cut. A range of lifestyle ‘must-haves’ that are needed but not always easy to find.  After endlessly searching for the perfect pair of jewelled sandals for her Bali wedding in 2011 with no luck, Fox decided to design them herself.  Then after several sunsets, countless cocktails and far too many suntans, the floodgates were opened and the collection of seasonal essentials was born.

Shop the latest new arrivals from Australian and International fashion designers at SARAFOX & Co. here.



NORTHBEACH –  Shop 7, 109-111 Flora Terrace North Beach, WA 6020

Monday – Saturday: 10am – 5pm

Sunday: 11:00am – 3:00pm

APPLECROSS – 3/37 Ardross St Applecross, WA 6153

Monday – Saturday: 10am – 5pm

Sunday: Closed